Huawei OSTA Brand
Huawei has officially confirmed the launch date of its new smartphone sub-brand, OSTA. The company will introduce the brand in China on November 20, 2026, following several weeks of leaks about its upcoming smartphones. The new brand is known as Xingmang in China and OSTA in English.
The upcoming lineup is expected to include two smartphones, the OSTA O1 Pro and OSTA O1. While Huawei has not revealed their complete specifications, the O1 Pro has already appeared in several leaks, suggesting a wider display design, up to 16GB of RAM, and 1TB of internal storage.
Huawei OSTA Brand Official Launch Date
Huawei Consumer Business Group chairman Richard Yu has confirmed November 20 as the official unveiling date for the new OSTA brand. The announcement was shared through his official Weibo account, where he also posted from a device identified as the OSTA O1 Pro.
This gives further confirmation of the O1 Pro name, which had previously appeared in reports about Huawei’s upcoming smartphone lineup. The company’s new sub-brand has also launched its official Weibo account with the slogan “Come As You Are.”
The November 20 event will introduce OSTA to the Chinese market. However, Huawei has not yet shared complete details about the brand’s market positioning or its plans for international expansion.
nubia Neo 5 Max PadPhone 5G and nubia Neo 5 Pro 5G Price in Pakistan, Specs and Features
OSTA O1 Pro Display and Design
According to leaks, the OSTA O1 Pro will feature a 6.39-inch LTPS OLED display with 1.5K resolution. Its most interesting feature is the reported 16:9.5 aspect ratio, which will give the phone a wider screen than most conventional smartphones.
The display format is similar to Huawei’s Pura X View, but the OSTA O1 Pro is expected to have a traditional smartphone design instead of a foldable screen. This wider form factor could provide more horizontal viewing space for videos, browsing, reading, and other everyday activities.
A recently leaked image also provides an early look at the phone’s appearance. It reportedly shows three color options, although Huawei has not officially confirmed the design, colors, or final display specifications.
RAM and Storage Options
The OSTA O1 Pro is expected to arrive in four memory configurations. According to current reports, Huawei may offer up to 16GB of RAM and 1TB of internal storage in its top variant.
Here are the rumored memory and storage options:
| RAM | Storage |
|---|---|
| 12GB | 256GB |
| 12GB | 512GB |
| 16GB | 512GB |
| 16GB | 1TB |
These configurations could give buyers multiple options depending on their storage and performance requirements. However, Huawei has not officially confirmed any of these variants.
Details about the processor, camera system, battery capacity, charging technology, and operating system are also unavailable. More information is expected during the official announcement.
Motorola Signature 27 Price in Pakistan, Expected Specs and Launch Details
OSTA O1 Is Also Expected
Alongside the O1 Pro, Huawei is reportedly preparing a standard OSTA O1 smartphone. Both devices are expected to form the first smartphone lineup under the company’s new sub-brand.
However, information about the standard OSTA O1 remains limited. No reliable details about its display, processor, cameras, battery, or memory configurations have been officially announced.
It is also unclear whether the standard O1 will share the same wide-screen design as the Pro model. Huawei may reveal more information about both smartphones during the November 20 event.
Huawei OSTA Price and Availability
Huawei has not announced the official prices of the OSTA O1 Pro or OSTA O1. Their pricing will likely become clearer when the company reveals the complete specifications and market positioning of its new smartphone lineup.
For now, the November 20 unveiling is confirmed for China. There is no official information about international availability or a potential launch in Pakistan.
Buyers will have to wait for Huawei’s announcement to learn about the final specifications, prices, and sales dates of the upcoming OSTA smartphones.
Frequently Asked Questions
When will Huawei launch its new OSTA brand?
Huawei will officially unveil its new OSTA smartphone sub-brand on November 20, 2026, in China.
What are the first smartphones under Huawei OSTA?
The OSTA O1 Pro and OSTA O1 are expected to be the first two smartphones under the new brand.
What is the expected display size of the OSTA O1 Pro?
The OSTA O1 Pro is rumored to feature a 6.39-inch LTPS OLED display with 1.5K resolution and a 16:9.5 aspect ratio.
How much RAM and storage will the OSTA O1 Pro offer?
Leaks suggest four configurations, starting with 12GB RAM and 256GB storage and going up to 16GB RAM and 1TB storage.
Has Huawei announced the OSTA O1 Pro price?
No. Huawei has not revealed the official price of the OSTA O1 Pro or the standard OSTA O1.
Redmi Note 17 Pro Refreshed Edition Launched With New Colors and Updated Memory Options